Strategic Account Executive
TYB is a community-driven rewards and loyalty platform that connects fans with brands through challenges, feedback, exclusive access, collectibles, and rewards. It serves consumer brands, particularly Shopify-based DTC brands, by helping them engage communities, increase customer loyalty and lifetime value, and track community-driven sales and data.
Funding history
Investors
Projects
About TYB
TYB operates a platform where fans discover brands, participate in challenges and community experiences, share feedback and product content, earn coins, and receive rewards such as discounts, collectibles, exclusive access, and product drops. For brands, TYB provides community engagement, loyalty and rewards automation, CRM integrations, Shopify integration, customer insights, user-generated content, and tools to increase repeat purchases and lifetime value. Its clients include beauty, health and wellness, retail, and CPG brands.
Skills
About the Role
You will own a named list of enterprise consumer goods and beauty accounts and build relationships across their brand portfolios. You will lead complex sales cycles, create account plans and tailored ROI cases, and identify expansion opportunities. You will partner on enterprise packaging, pricing, positioning, RFP responses, and sales playbooks, and represent the business at industry events.
Requirements
- 7–10 years of enterprise B2B closing experience
- Track record of winning six-figure or larger deals in consumer or retail technology
- Familiarity with CPG and beauty conglomerate structures
- Knowledge of LTV, CAC, AOV, retention rate, and community-driven revenue
- Ability to manage complex sales cycles lasting 6–18 months
- Ability to build relationships across multiple stakeholders
- Ability to present and negotiate with VP and C-suite stakeholders
Responsibilities
- Own a named enterprise account list
- Identify, map, and penetrate multi-brand organizations
- Lead complex multi-stakeholder sales cycles
- Build and execute account plans
- Identify brand-portfolio expansion opportunities
- Develop tailored ROI narratives and business cases
- Shape enterprise packaging, pricing, and positioning
- Represent the business at industry events
- Contribute to enterprise collateral, RFP responses, and playbooks