LATAM Sales Lead
Skills
About the Role
You will build and execute the full LATAM sales strategy: define ICP, map territory, generate pipeline, and close complex multi-stakeholder deals. You will source and qualify opportunities across exchanges, protocols, DeFi apps, TradFi, and payments; develop relationships with exchanges, VCs, accelerators, and partners; represent the organization at major LATAM crypto and fintech events; collaborate with global GTM on messaging and playbooks; partner with Solution Engineering and Customer Success for smooth post-sale handoffs; provide regional market intelligence to Product and leadership; and define the hiring plan and recruit and onboard the first regional AEs and BDRs.
Requirements
- 7+ years of B2B sales or business development experience
- At least 3 years in a leadership or senior individual contributor role
- Proven track record of closing complex multi-stakeholder deals
- Deep knowledge of LATAM crypto, Web3, or fintech ecosystem
- Fluency in Spanish and/or Portuguese and strong English communication skills
- Ability to operate in ambiguity and build processes from scratch
- Experience with ICP selection, outbound sequencing, pipeline management, and CRM rigor
- Experience selling to exchanges, L1/L2 protocols, DeFi apps, TradFi institutions, or compliance teams
Responsibilities
- Build and execute the LATAM sales strategy
- Source, qualify, and close deals with exchanges, protocols, DeFi apps, TradFi institutions, payment companies, compliance teams, and analytics firms
- Develop and deepen relationships with exchanges, VCs, accelerators, protocol foundations, and strategic partners
- Represent the organization at major LATAM crypto and fintech events
- Collaborate with global GTM on messaging, positioning, and go-to-market playbooks
- Partner with Solution Engineering and Customer Success to ensure seamless post-sale handoffs
- Provide market intelligence to Product and leadership
- Define the hiring plan and recruit and onboard AEs and BDRs
Benefits
- Medical, dental, vision, life and AD&D insurance
- Meaningful early-stage equity (stock option grant)
- Flexible, trust-based paid time off
- Company sponsored 401(k) plan in US