Field Marketing Manager ASEAN
Dataiku is the enterprise AI platform for building, deploying, and governing AI and analytics at scale.
Maintainer signals as of 8/14/2026
New York, NY, USA
About Dataiku
Dataiku (dataiku.com) is an enterprise AI and analytics platform company (Dataiku DSS, LLM Mesh) serving global enterprises with AI/ML development, governance, and agent tooling.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You lead field marketing strategy and execution across ASEAN to generate pipeline, increase brand awareness, and engage target accounts. You manage events, campaigns, ABM programs, partners, PR, analyst relations, marketing operations, regional budgets, reporting, and localized content.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field
- 10–15+ years of experience in B2B SaaS field marketing
- Experience developing ASEAN marketing strategies and campaigns
- Strong understanding of the ASEAN market
- Project management and organizational skills
- Expertise in end-to-end marketing campaigns, ABM, content development, conference production, and event management
- Ability to measure and optimize marketing performance
- Ability to lead cross-functional projects and influence stakeholders
- Excellent verbal and written English communication skills
- Chinese and Bahasa are a plus
- Willingness to complete Dataiku product and AI certifications
- Proficiency with Google Suite, HubSpot, Salesforce, Sprout Social, PathFactory, Creatopy, and Tableau
- Must be based in Singapore and able to travel within Asia Pacific
Responsibilities
- Develop and execute ASEAN field marketing strategy
- Create account-based marketing programs for target accounts
- Develop and execute regional events and workshops
- Manage third-party event participation
- Produce and manage the Dataiku Summit in Singapore, Malaysia, and Indonesia
- Manage sponsorships for the Dataiku Summit
- Implement paid campaigns for the ASEAN audience
- Manage the ASEAN organic social media calendar
- Design and execute integrated multi-channel campaigns
- Localize global campaigns for the ASEAN market
- Co-market with partners, resellers, and alliances
- Manage MDF programs and marketing claims
- Measure campaign effectiveness and report results
- Create HubSpot campaigns, landing pages, emails, and workflows
- Upload campaign leads to Salesforce
- Develop localized content and customer stories
- Manage PR and media relationships
- Manage analyst briefings and research engagements
- Manage the regional marketing budget