Marketing Orchestration Manager
Ping Identity provides an identity security platform for the digital enterprise, offering identity, access management, orchestration, and fraud prevention solutions. They serve large organizations across government, financial services, healthcare, retail, and media & telco sectors.
Maintainer signals as of 8/12/2026
Funding history
Investors
About Ping Identity
Ping Identity offers the Ping Identity Platform, an identity security solution providing capabilities for identify, manage, access, and govern needs, with support for any identity and any experience. The platform is powered by Helix, an AI engine driving intelligent identity services, and supports orchestration through a no-code, drag-and-drop interface, decentralized identity with reusable verified credentials, and fraud prevention capabilities. Ping Identity serves some of the world's largest organizations, including government agencies (e.g., State of Connecticut), financial services firms (e.g., Coast Capital), healthcare companies (e.g., Philips), retailers (e.g., Best Buy), and media & telco companies (e.g., The BBC), helping them reduce fraud, improve customer experience, and scale digital identity services across 6,500+ orchestrated capabilities and 350+ connectors.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will coordinate account-based engagement by combining intent signals, account priorities, channel activation, and execution visibility. You will align Marketing, SDR, Sales, and Operations teams, establish orchestration rules and governance, connect GTM platforms, and measure effects on conversion, pipeline progression, and account engagement.
Requirements
- 5+ years of experience in marketing operations, demand generation, revenue marketing, campaign operations, ABM, lifecycle marketing, or a related GTM discipline
- Experience using account signals, intent data, engagement data, and firmographic or technographic inputs
- Ability to align Marketing, SDR, Sales, and Operations teams without direct authority
- Understanding of B2B funnel mechanics, lead and account lifecycle concepts, and pipeline creation motions
- Experience building operational frameworks connecting insight, prioritization, and execution
- Familiarity with intent providers, conversation platforms, CRM, marketing automation, and reporting tools
- Strong analytical skills
- Excellent communication and stakeholder management skills
- Organizational judgment and attention to detail
- Experience in B2B SaaS or enterprise technology marketing
- Familiarity with account-based marketing, buying-group signals, and intent-driven GTM strategies
- Working knowledge of 6sense, TechTarget, HG Insights, Qualified, Salesforce, and marketing automation tools
- Experience building reporting frameworks or dashboards
Responsibilities
- Own the model for identifying, tiering, and activating high-value accounts
- Translate intent signals, fit data, engagement behavior, and account priorities into activation rules
- Build and maintain a unified view of target-account prioritization
- Coordinate activation across owned, paid, email, SDR, web, campaign, and conversational channels
- Align account selection, routing, sequencing, and engagement strategy
- Define and improve account prioritization and activation logic
- Create visibility into account engagement coverage, channel overlap, and execution gaps
- Develop dashboards, scorecards, and reporting frameworks
- Identify and reduce duplication, inefficiency, and channel conflict
- Connect data, workflows, and activation tools across GTM platforms
- Improve adoption and measurable pipeline impact of data and martech investments
- Establish governance and shared processes for account prioritization and handoffs
- Measure orchestration impact on conversion, pipeline progression, follow-up speed, and account engagement
Benefits
- Generous paid time off and holiday schedule
- Parental leave
- Progressive healthcare options
- Retirement programs
- Education reimbursement
- Commuter offset for specific locations
- Employee Resource Groups
- Regular company and team bonding events
- Global volunteering and community initiatives
