Demand Generation Manager
ZBD is a fintech company for games. It provides embedded real-money rewards, payments, payouts, debit cards, and embedded accounts to help game studios improve player engagement, retention, and revenue.
Maintainer signals as of 8/12/2026
Funding history
Projects
About ZBD
ZBD provides a platform for the full money lifecycle in games, including player funding, in-game value movement, real-money rewards, payouts, debit cards, and embedded accounts. Its products are aimed at game studios and apps that want to integrate financial features and programmable rewards into gameplay. ZBD manages payment compliance, KYC, AML, and payout flows, and offers a Unity-native SDK for embedding rewards and cash-out experiences.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will build and deploy full-funnel demand generation campaigns targeting game publishers, turn conference activity into pipeline growth, own content marketing and SEO efforts, experiment with paid advertising and partnerships, align demand generation with business development, report on funnel and campaign metrics, and collaborate with marketing and business development teams to drive qualified leads and revenue.
Requirements
- 3–5 years of experience in B2B marketing
- Experience executing a wide variety of demand generation initiatives
- Proven lead-generation track record
- Fluency in lead-generation tactics, nurture flows, SQL handoff, and sales alignment
- Experience owning attribution and funnel metrics
- Games industry expertise in mobile and/or PC/console
- Understanding of how publishers buy tools and services for gaming infrastructure
- Experience at a gaming-related fintech or ad tech company is a plus
Responsibilities
- Build and deploy full-funnel demand generation campaigns targeting game publishers
- Turn conference presence into pipeline growth through account targeting, nurturing, and on-site support
- Own the content marketing strategy, including gated content and SEO efforts
- Experiment with paid ads, partnerships, sponsorships, and account-based marketing
- Partner with commercial leaders to align demand generation efforts with the business development strategy
- Own demand generation reporting, including CAC, funnel conversion, pipeline velocity, and campaign ROI
- Collaborate with marketing and business development teams to understand buyer personas and contribute to a unified go-to-market strategy
