Senior Marketing Manager
Block, Inc. is a technology company building tools for economic empowerment, operating a portfolio of financial brands including Square, Cash App, Afterpay, TIDAL, Bitkey, and Proto. It serves sellers, consumers, artists, and bitcoin users through payments, banking, buy-now-pay-later, music streaming, and bitcoin self-custody and mining products.
Maintainer signals as of 8/12/2026
About Block, Inc.
Block, Inc. builds technology aimed at increasing access to the global economy. Its brands each unlock different aspects of the economy: Square makes commerce and financial services accessible to sellers; Cash App is an easy way to spend, send, and store money; Afterpay (Clearpay in the UK) helps customers manage spending over time; TIDAL is a music platform empowering artists as entrepreneurs; Bitkey is a self-custody bitcoin wallet; and Proto builds open, accessible bitcoin mining hardware and services. Block has been a long-time advocate for bitcoin, integrating bitcoin buying/selling and Lightning Network payments into Cash App and Square, funding open-source bitcoin infrastructure through Spiral (including the Lightning Development Kit), and engaging in bitcoin policy advocacy through groups like COPA, the Digital Energy Council, the Crypto Council for Innovation, and the Texas Blockchain Council. The company also runs a significant open source program (contributing to projects like Goose, an on-machine AI developer agent, OkHttp, Retrofit, gRPC, Envoy, and MySQL) and an AI research effort, including co-founding the Agentic AI Foundation with Anthropic and OpenAI. Block serves individual consumers, small and medium-sized businesses/merchants, artists, and developers.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will lead a small team driving growth in the Japanese market through sales go-to-market motions including telesales, field sales, resellers, and partnerships. You will develop marketing plans, execute campaigns, manage performance, collaborate across disciplines, track KPIs and budgets, communicate results to executives, and use AI and marketing technologies to scale impact.
Requirements
- 10+ years of related experience
- 2+ years of marketing leadership
- People management experience
- Experience leading significant budgets in complex B2B environments
- Analytical mindset
- Understanding of marketing measurement and lead generation
- Experience leveraging AI
- Fluency in Japanese and English
Responsibilities
- Align the Japan marketing plan with country strategy and local growth opportunities
- Deliver a marketing plan for Japan and set team priorities
- Execute digital and in-person campaigns and projects
- Lead a small team and manage performance
- Partner with Finance, Sales, and Partnerships
- Communicate marketing's contribution to the business and sales pipeline health
- Represent marketing work to executive leadership
- Define and track marketing KPIs, budgets, and ROI
- Ensure the Japan marketing team uses current marketing technologies and AI
Benefits
- Remote work
- Medical insurance
- Flexible time off
- Retirement savings plans
- Modern family planning
