B2B Lifecycle Marketing Manager

1 hour agoSenior United Kingdom Remote Full Time Marketing Jobs by Valor Capital Group

Skills

Abm Ai Analytics B2b Marketing Demand Generation Email Marketing Funnel Hubspot Lead Scoring Lifecycle Marketing Marketing Automation Pipeline Saas Salesforce Segmentation Sql

Candidate Availability

Onsite · London · Preferred Onsite · Madrid · Preferred Onsite · New York · Preferred Onsite · Warsaw · Preferred Remote · United Kingdom · Required Remote · Worldwide · Required

Required and preferred rules are kept separate and reflect the wording in the original posting.

About the Role

You will own email, in-product, and nurture programs across B2B self-serve and enterprise funnels. You will build lead scoring and segmentation systems, manage marketing-to-sales handoffs, run ABM programs, personalize workflows with AI, and measure pipeline and revenue influence.

Requirements

4+ years in B2B lifecycle, demand generation, or marketing automation
HubSpot proficiency
Salesforce knowledge
Lead scoring and segmentation
MQL, SQL, and PQL funnel experience
ABM program experience
Analytical skills
Funnel metrics
Cross-functional communication

Responsibilities

Design and optimize lifecycle and nurture campaigns
Own lead scoring and segmentation models in HubSpot
Manage the marketing-to-sales handoff
Build and run ABM programs
Use AI workflows to personalize content and automate segmentation
Report on pipeline and revenue influence
Test and iterate on messaging, timing, and funnel triggers

Benefits

Annual professional development stipend
Annual social travel stipend
Annual company offsite
Monthly co-working stipend