Partner Marketing Manager
Plaid is a financial technology company providing APIs and network connectivity for businesses to build financial products. Its platform supports bank-account linking, financial data access, identity verification, fraud and risk tools, credit underwriting, and bank payments.
Maintainer signals as of 8/12/2026
Funding history
Projects
About Plaid
Plaid operates a financial data network and API platform that lets businesses connect to financial institutions and build financial experiences. Its products support account and identity verification, real-time balance and transaction data, investment and liability data, income and underwriting workflows, fraud and AML risk checks, and multi-rail bank payments. It serves developers, businesses, financial institutions, platforms, lenders, banks, and consumer-facing financial-product providers.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You design and execute joint marketing programs with partners. You translate business objectives into go-to-market plans, create co-marketing campaigns, develop partner enablement materials, shape partner messaging, coordinate stakeholders, and measure program performance to improve return on investment.
Requirements
- 6–8+ years of relevant B2B marketing experience, including partner or channel marketing
- Experience building joint marketing plans with technology or consulting partners
- Ability to influence partner marketing leadership teams
- Experience shaping joint messaging and translating product positioning into partner-ready content
- Ability to measure and improve marketing investment ROI through an indirect or partner business model
- Understanding of the partner channel funnel, sales cycle, and product lifecycle
- Cross-functional stakeholder alignment skills
- Experience engaging enterprise stakeholders and presenting to senior audiences
- Experience at a high-growth technology company
- Experience in payments, financial technology, Credit, Lending, or Banking
- Experience with partner, revenue, or sales enablement
- Experience with Marketo, HubSpot, or Salesforce
- Experience with learning management systems and employee enablement intranet platforms
- Ability to use AI tools such as ChatGPT, Claude, and Glean
Responsibilities
- Partner with Partnership Leaders to identify marketing opportunities
- Translate business objectives into go-to-market plans
- Develop partner-led propositions
- Create and execute co-marketing campaigns
- Develop scalable content campaigns
- Analyze campaign performance and improve ROI
- Act as the primary go-to-market contact for partners
- Create partner-ready decks, guides, FAQs, and onboarding content
- Ensure partners are launch-ready
- Translate product areas into partner-relevant messaging
- Align stakeholders across partnerships, account management, product marketing, and communications
- Manage timelines, approvals, and dependencies
- Monitor and report program performance
Benefits
- Equity
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)
