Senior GTM Marketing Manager
SpruceID provides digital trust infrastructure for government services. Its standards-based products help governments and other organizations issue, verify, and manage privacy-preserving digital credentials, including wallets, SSO, fraud prevention, and workflow modernization.
Funding history
Projects
About SpruceID
SpruceID builds privacy-preserving digital identity and trust infrastructure for government, financial institutions, and enterprises. Its offerings include digital IDs and wallets, identity gateways and SSO, verification, document intake, form modernization, legacy-system integration, and zero-trust security capabilities. The company helps states and cities modernize service delivery through interoperable, standards-based digital credentials and data systems that reduce fraud and support resident control of personal data.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You turn marketing strategy into positioning, content, campaigns, sales collateral, web copy, events, technical storytelling, customer narratives, and AI-enabled marketing workflows. You translate complex technical and policy concepts into clear narratives, support public-sector sales conversations, create useful assets independently, and collaborate with sales, delivery, product, and executive stakeholders.
Requirements
- 5+ years of marketing experience in a complex technical market
- Portfolio of shipped go-to-market work across multiple formats
- Strong writing and storytelling skills
- Experience explaining technical, policy, or complex product concepts
- Experience working with sales, product, delivery, and executive stakeholders
- Fluency with Figma and Claude Code or equivalent AI-enabled production tools
- Ability to work autonomously with limited structure
Responsibilities
- Develop positioning and content
- Create sales collateral and website copy
- Build campaigns and event materials
- Produce technical explainers and customer narratives
- Translate technical and policy concepts into clear messaging
- Create account-specific narratives and outreach packages
- Develop AI-enabled marketing workflows
- Support sales, delivery, and executive stakeholders
Benefits
- Equity