Product Marketing Manager
Wayve is a London-headquartered embodied-AI company developing and licensing mapless, vehicle-agnostic driving software for assisted, automated, and robotaxi applications.
About Wayve
Wayve Technologies Ltd. develops the Wayve AI Driver, an end-to-end, data-trained software platform that runs on onboard vehicle compute and native sensors. It is designed for OEM integration across L1 driver assistance through L4 automated driving, without HD maps.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will develop global product marketing strategy, positioning, narratives, value propositions, and integrated campaigns for automotive AI products. You will analyze markets and competitors, create content and sales-enablement materials, manage product marketing activities, support pipeline growth, translate technical details into customer messaging, and develop internal product-training resources.
Requirements
- Product marketing, strategic positioning, and value proposition development expertise in automotive
- Knowledge of B2B marketing for complex technical sales cycles
- Communication, collaboration, and project management skills
- Ability to prioritize and multitask across cross-functional teams
- Writing, editing, and content development skills
- Ability to translate complex technical concepts into customer-focused messaging
Responsibilities
- Develop and implement global product marketing strategy
- Create product narratives and value propositions
- Analyze market trends and competitive offerings
- Create and execute integrated marketing campaigns
- Develop content and promotional materials
- Manage product marketing activities across digital channels, blogs, co-marketing, and events
- Develop strategies to increase awareness, generate leads, and support market expansion
- Create sales enablement materials
- Translate technical product details into customer-friendly messaging
- Develop internal product training and knowledge resources
Benefits
- Hybrid working policy with office, workshop, and home working
- Core working hours with flexible scheduling