Solutions Product Marketing Manager

Skills

About the Role

You will own go-to-market strategy for Finance, Healthcare, Legal, and Consulting. You will map enterprise buying motions and competitive alternatives, run vertical campaigns, create sales enablement and thought leadership, and measure pipeline, conversion, and engagement performance.

Requirements

• 8+ years of product marketing experience
• Proven experience building vertical or industry-specific go-to-market strategies that drove measurable pipeline
• Deep understanding of enterprise buying motions
• Experience with long sales cycles, multi-stakeholder deals, and C-suite messaging
• Exceptional storytelling and writing skills
• Ability to translate complex capabilities into compelling narratives
• Advanced proficiency with AI tools for marketing outcomes

Responsibilities

• Own vertical go-to-market strategy
• Map enterprise buying motions, personas, decision processes, and competitive alternatives
• Build vertical awareness campaigns across paid, organic, and owned channels
• Create webinars, landing pages, and industry-specific creative
• Equip sales with battle cards, objection handling, talk tracks, and deal-stage content
• Develop thought-leadership positioning
• Measure pipeline, conversion, and engagement performance
• Iterate based on data

Benefits

• Equity
• Health coverage
• Dental coverage
• Vision coverage
• Retirement benefits
• Fitness benefits
• Commuter accounts
• Dependent care accounts