Head of Marketing
Wayve is a London-headquartered embodied-AI company developing and licensing mapless, vehicle-agnostic driving software for assisted, automated, and robotaxi applications.
About Wayve
Wayve Technologies Ltd. develops the Wayve AI Driver, an end-to-end, data-trained software platform that runs on onboard vehicle compute and native sensors. It is designed for OEM integration across L1 driver assistance through L4 automated driving, without HD maps.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will define global marketing strategy, positioning, messaging, brand strategy, and integrated campaigns. You will lead product, digital, content, event, and partner marketing; manage and develop a small team; establish plans, budgets, KPIs, and reporting; and align programs with product, commercial, policy, communications, and partnership stakeholders.
Requirements
- Senior marketing leadership experience in a complex trust-sensitive category
- Product marketing and narrative strategy capability
- Experience building a category and brand across integrated channels
- Partner co-marketing experience with global organizations
- Digital, website, content, and campaign capability
- Commercial marketing approach connected to adoption and business growth
- Experience setting strategy, managing stakeholders, coaching teams, and executing through ambiguity
- Executive communication and decision-making skills
Responsibilities
- Define marketing strategy, audiences, positioning, programs, and measurable outcomes
- Own product positioning and messaging
- Build trust through content, demonstrations, customer stories, and campaigns
- Establish and apply brand strategy
- Lead partner co-marketing
- Own digital marketing, website, and content strategy
- Set conference and experiential marketing strategy
- Lead, coach, and develop the marketing team
- Create operating plans, budgets, KPIs, and reporting
- Align cross-functional stakeholders and deliver cohesive programs
Benefits
- Hybrid working policy with office, workshop, and home working