Product Marketing Lead GTM Strategy Claude for Knowledge Work
AI safety and research company building reliable, interpretable, and steerable AI systems, including the Claude product family and developer platform.
Funding history
About Anthropic
Anthropic PBC develops frontier AI systems and deploys them through Claude products and the Claude Platform, with a stated focus on safety, interpretability, and steerability.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will define segment-specific marketing and growth strategies for Claude for Knowledge Work. You will shape narrative content, run acquisition and activation campaigns, activate enterprise champions, coordinate workshops and lifecycle programs, and align demand generation, growth, brand, events, field marketing, and success teams. You will personally build plans, campaigns, and content, then measure awareness, adoption, revenue contribution, and campaign efficiency.
Requirements
- Experience creating marketing programs for functional personas
- Cross-functional collaboration and influence skills
- Storytelling and narrative content experience
- Experience driving results in high-scale and high-velocity environments
- Ability to operate autonomously as an individual contributor
- 10+ years of growth, product marketing, or demand generation experience
- Experience marketing productivity, collaboration, or AI-powered enterprise products to knowledge workers
Responsibilities
- Define segment-specific marketing and growth strategies
- Set content direction for Claude for Knowledge Work
- Activate champions and run enterprise lifecycle programs
- Own acquisition and activation campaigns
- Shape digital, social, influencer, and field marketing motions
- Coordinate cross-functional growth workstreams
- Build and ship marketing plans, campaigns, and content
- Track awareness, growth, revenue contribution, and campaign efficiency
Benefits
- Optional equity donation matching
- Generous vacation
- Parental leave
- Flexible working hours