Director of Product Marketing
True Markets provides non-custodial, stablecoin-native trading and settlement infrastructure for fintechs, brokerages, banks, institutional traders, and retail users.
Funding history
Projects
About True Markets
True Markets operates digital-asset trading products spanning a retail app, institutional exchange access, and Gateway infrastructure. Its platform supports CeFi and DeFi execution, real-time market data, stablecoin settlement, multi-chain access, non-custodial wallets, on-chain yield, and agent-ready APIs and tools.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will lead retail acquisition, content, social, referral, partnership, and institutional go-to-market activity. You will manage campaigns, agencies, creators, marketing-site messaging, funnel measurement, growth experiments, and junior marketing staff.
Requirements
- 5+ years in growth or marketing
- Experience leading a function or major channel
- Consumer fintech, crypto, or regulated consumer product experience
- Acquisition-budget ownership
- Knowledge of CAC, retention, channel efficiency, analytics, attribution, and UTM tracking
- Experience using Claude Code or comparable agentic tools
Responsibilities
- Lead retail acquisition across paid, organic, referral, and partnership channels
- Run content and social programs across X, TikTok, YouTube, and email
- Define and report funnel metrics and cost per funded account
- Manage marketing-site messaging and campaign pages
- Design and run growth experiments and post-mortems
- Manage agencies, creators, and influencer relationships
- Support institutional go-to-market activities
- Manage and develop junior marketing staff and interns
Benefits
- Equity opportunity
- Medical coverage
- Dental coverage
- Vision coverage