Consumer Marketing Manager Japan
AI research and deployment company building and deploying frontier AI products, including ChatGPT, Codex, and its API platform.
Projects
About OpenAI
OpenAI’s mission is to ensure artificial general intelligence benefits all of humanity. It consists of the nonprofit OpenAI Foundation and OpenAI Group, a public benefit corporation governed by the Foundation.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will develop and execute Japan-specific consumer marketing plans, lead full-funnel initiatives, and translate local consumer insights into culturally relevant campaigns. You will collaborate with agencies, creators, partners, and cross-functional stakeholders to improve adoption, retention, advocacy, and sentiment.
Requirements
- 7+ years of marketing experience delivering consumer campaigns and measurable user or usage growth in Japan
- Deep understanding of the Japanese consumer landscape, cultural context, and local media and marketing ecosystems
- Experience building and executing integrated marketing plans across brand, digital, creator, and partner channels
- Ability to work strategically and hands-on in a fast-paced, ambiguous environment
- Network of local agencies, creatives, creators, and production partners
- Experience managing external partners
- Strong communication, collaboration, and stakeholder-influence skills
Responsibilities
- Develop and execute Japan-specific consumer marketing plans
- Drive full-funnel initiatives that grow users, activation, repeat usage, retention, advocacy, and sentiment
- Provide insights on Japanese culture, consumer behavior, and media dynamics
- Manage local agencies, creators, and production partners
- Partner with product marketing, communications, partnerships, and regional leadership
- Represent Japanese consumer needs in marketing strategy and messaging