Senior Director of Integrated Marketing

Skills

About the Role

You will lead the integrated marketing plan and own marketing pipeline performance. You will manage product marketing, growth, and events and partnerships leaders; align demand generation with sales targets; oversee campaign measurement; and establish operating reviews with Sales, Finance, RevOps, and Marketing Operations.

Requirements

• 15–20+ years of B2B marketing experience
• At least 4–5 years leading multi-function marketing teams at a high-growth enterprise SaaS, cloud, data, or AI/ML company
• Experience owning a pipeline number
• Experience managing at least two of demand generation, product marketing, field/events, and partner marketing
• Fluency with Marketo or HubSpot, Salesforce, an ABM platform, and attribution tooling
• Experience marketing technical products to technical buyers
• Cross-functional leadership with Sales, RevOps, Product, and Finance

Responsibilities

• Build and run the integrated marketing plan against annual pipeline and revenue targets
• Own the marketing pipeline number
• Manage growth strategy across paid media, SEO, lifecycle marketing, web conversion, ABM, and developer-led acquisition
• Manage product marketing, including positioning, messaging, launches, and sales enablement
• Lead partner marketing, co-marketing campaigns, field activity, and events
• Manage and develop three direct-report leads and their teams
• Run pipeline reviews, internal business reviews, and quarterly planning

Benefits

• Equity
• Weekly lunch stipend of $75/£75 or equivalent local currency
• Health and dental benefits
• Mental health budget
• RRSP matching, 401K, and pension scheme
• Parental leave top-up for up to 6 months
• Arts, culture, fitness, wellness, quality-time, and workspace-improvement benefits
• Education and learning stipend
• 6 weeks of paid vacation
• Remote travel budget and annual company offsite
• Co-working benefit
• $500 home office stipend