Director of Marketing Operations

Skills

About the Role

You will own the marketing technology stack, attribution model, demand-generation infrastructure, reporting, and planning data. You will build campaign workflows, manage lead routing, maintain dashboards, analyze funnel performance and ROI, and align Marketing, Sales, RevOps, and Finance around reliable data.

Requirements

• Have 6+ years of Marketing Operations or Growth Operations experience at a B2B SaaS or Fintech company
• Have expertise with HubSpot or an equivalent marketing automation platform
• Know Salesforce and attribution or analytics tooling such as GA4 or Default.io
• Have experience building attribution models and reporting infrastructure
• Understand the full funnel from demand generation through closed revenue
• Have experience using AI in marketing operations
• Have cross-functional communication skills with Marketing, Sales, and Finance stakeholders

Responsibilities

• Own and evolve the marketing technology stack and Salesforce integrations
• Build and maintain multi-touch attribution across the funnel
• Ensure data integrity across marketing and sales systems
• Build and manage campaign infrastructure, including forms, landing pages, nurture flows, and lead scoring
• Own lead-routing and handoff logic between Marketing and Sales
• Build dashboards and reporting for pipeline, channels, conversion, and revenue
• Deliver actionable marketing insights to leadership
• Own marketing data inputs for board reporting and planning
• Partner on budget tracking and channel-level ROI analysis
• Align marketing systems and processes with RevOps and Sales
• Identify opportunities for automation and AI tooling

Benefits

• Equity
• Bonus compensation
• Comprehensive medical coverage
• Dental coverage
• Vision coverage
• Paid time off