Senior Marketing Operations and CRM
Ripio helps Latin American users access cryptocurrencies through trading, wallet services, and business infrastructure solutions.
Funding history
Projects
About Ripio
Ripio helps users and companies in Latin America access cryptocurrency markets through trading platforms, wallet services, and business infrastructure. With it, users can buy, sell, and store digital assets, while businesses can integrate crypto services via APIs. The company acquired BitcoinTrade in 2021 to expand its Brazilian operations.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will manage and evolve the CRM and marketing-automation architecture for B2B marketing. You will design account and contact lifecycles, optimize qualification and routing processes, ensure marketing-data governance, and manage integrations across the marketing technology stack. You will work with Product and Data on behavioral signals, build funnel and campaign reporting, improve campaign tracking, and document scalable marketing-operations processes.
Requirements
- Relevant experience in Marketing Operations, CRM, Lifecycle Marketing, or Revenue/Go-to-Market Operations, preferably in B2B businesses
- Hands-on experience with CRM and marketing automation
- Experience in Lifecycle Marketing, Data Management, Integrations, Analytics, Reporting, and Attribution
- Ability to operate tools directly and collaborate with Data, Product, Engineering, and Sales teams on technical integrations or implementations
- Knowledge of APIs, data warehouses, BI tools, or SQL is desirable
Responsibilities
- Manage and evolve the CRM and marketing-automation architecture for B2B marketing
- Design and manage account and contact lifecycles, including segmentation, workflows, triggers, and nurturing programs
- Define and optimize qualification, routing, and handoff rules between Marketing and Sales
- Ensure the quality, consistency, and governance of marketing data
- Manage integrations among CRM, marketing automation, and other stack tools
- Work with Product and Data teams to incorporate relevant behavioral events and signals into the lifecycle
- Build dashboards and reports for funnels, lifecycle, campaigns, and pipeline, including attribution and marketing-impact measurement models
- Manage tracking for campaigns, events, forms, landing pages, and other capture points
- Evaluate and optimize martech tools, processes, and automations
- Document processes and develop scalable marketing-operations infrastructure
Benefits
- 100% remote work from anywhere in Argentina
- Work from anywhere in the world for three months
- Extended vacation with business days off
- Language courses
- Performance and business-results bonuses
- Year-end free week
- Birthday day off