Marketing Operations
fal is an active generative-media AI platform for developers, providing optimized model APIs, serverless deployment, and GPU compute.
Funding history
About fal
Founded in 2021 by Burkay Gur and Gorkem Yurtseven, fal provides infrastructure for production generative-media applications, including image, video, audio, 3D, and multimodal models.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will build and scale the systems that support marketing and revenue growth. You will own lead management, scoring, lifecycle automation, campaign operations, attribution, and reporting. You will create scalable workflows, automate manual processes, improve data quality, and develop dashboards that measure campaign performance, funnel conversion, pipeline, and revenue impact.
Requirements
- 3–6+ years of experience in marketing operations, revenue operations, or growth operations.
- Experience building lead scoring, lifecycle nurture programs, segmentation, and automated workflows.
- Familiarity with Clay, Apollo, Clearbit, or 6sense.
- Analytical skills and experience with attribution, funnel reporting, and pipeline measurement.
- Experience in product-led growth, developer tools, or AI infrastructure.
- Familiarity with SQL, APIs, webhooks, and workflow automation tools.
- Experience building product-qualified lead models using behavioral and usage data.
Responsibilities
- Build lead-scoring models using product usage, firmographics, engagement, and buying-intent signals.
- Own lead enrichment, segmentation, qualification, and routing with Sales and RevOps.
- Identify high-intent prospects and accounts and surface actionable signals to Sales.
- Build automated email nurtures across signup, activation, conversion, retention, and expansion.
- Create behavior-triggered campaigns based on product activity and customer segments.
- Optimize workflows to improve engagement and conversion.
- Support campaign operations across events, model launches, webinars, ABM, and lifecycle programs.
- Own campaign setup, tracking, and reporting in Salesforce and marketing automation platforms.
- Manage event marketing operations, including list building, enrichment, lead uploads, and post-event follow-up.
- Establish attribution and reporting for marketing impact on pipeline and revenue.
- Build workflows connecting CRM, product data, enrichment tools, and marketing platforms.
- Automate manual processes and improve marketing-funnel data quality.
- Develop dashboards for campaign performance, funnel conversion, and revenue impact.
- Identify operational bottlenecks and implement scalable systems.
Benefits
- Visa sponsorship
- Relocation assistance to San Francisco
- Health, dental, and vision insurance
- Regular team events and offsites
- Equity
