CRM Manager Member Engagement
Tide is a UK-founded fintech business financial platform providing banking and financial-management services to small businesses and sole traders.
About Tide
Tide Platform Limited operates Tide, offering business accounts, payments, accounting and tax tools, savings, payroll, and business finance. Tide is FCA-authorised for electronic-money and payment services and is not itself a bank; its business bank accounts are provided through partner banks including ClearBank.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will manage CRM activity across the German member lifecycle. You will build, QA and optimise automated and standalone campaigns, analyse performance, maintain dashboards, run tests across CRM channels, and turn insights into recommendations. You will work with stakeholders to support product adoption, cross-selling, upselling, membership and onboarding journeys.
Requirements
- 3–5 years of CRM, lifecycle or retention marketing experience
- Experience in a subscription, app-based, fintech or digital business
- Understanding of the German market and customer landscape
- Experience delivering CRM campaigns against objectives and KPIs
- Stakeholder management skills
- Experience with CRM platforms such as Iterable, HubSpot, Braze or Salesforce Marketing Cloud
- HTML and CSS knowledge
- Experience with Looker or Tableau
- Experience with segmentation, targeting and personalisation
- Experience planning and executing CRM-channel tests
- Written and verbal communication skills
- Experience managing multiple campaigns and projects
Responsibilities
- Manage CRM activity for the German member lifecycle
- Build and optimise automated and standalone CRM campaigns
- Create and quality-assure German and English communications
- Plan, execute and analyse tests across in-app, push, email and SMS channels
- Analyse campaign and journey performance and share recommendations
- Build and maintain CRM reporting and dashboards
- Collaborate with Product, Marketing and other stakeholders on lifecycle communications
- Create consistent journeys from lead generation through onboarding
- Share results and learnings to continuously improve CRM activity
Benefits
- 25 days of paid leave per year
- 3 additional paid days for volunteering or learning and development
- Extended parental leave
- Mental health support through Plumm
- One-off home office budget
- Work and travel globally
- Team socials
- Sabbatical leave
- Option to keep your work device, subject to eligibility
