Lifecycle Marketing Manager
Block, Inc. is a global financial-technology company building products for economic empowerment across payments, consumer finance, commerce, Bitcoin, music, and AI.
Projects
About Block, Inc.
Block, Inc., formerly Square, Inc., operates the Square and Cash App ecosystems and current businesses including Afterpay, TIDAL, Bitkey, Proto, and Spiral. Its current Bitcoin ecosystem includes Cash App Bitcoin services, Bitkey self-custody wallet technology, Proto mining systems, and Spiral open-source Bitcoin initiatives. Block also develops open-source AI and collaboration projects including Goose, Buzz, and Berd.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own global B2B lifecycle and email marketing strategy for prospects and merchants. You will create personalized journeys, optimize onboarding and retention, run lifecycle experiments, adapt strategies for regional markets, use AI to personalize at scale, and report program impact on pipeline, transaction volume, and retention.
Requirements
- Minimum 5 years of B2B lifecycle, email, or CRM marketing experience
- Experience measuring attributed, influenced, and incremental revenue, retention, and merchant engagement
- Marketo experience building emails, nurture programs, dynamic content, and audience segments
- Working knowledge of Figma or similar email-design software
- Experience designing, running, and measuring lifecycle growth and testing strategies
- Experience using AI tools to scale marketing programs
- Experience managing programs from idea to launch across teams and time zones
- Experience partnering with sales and regional leaders
Responsibilities
- Develop a global lifecycle and email marketing strategy
- Build personalized nurture journeys that convert prospects into merchants
- Improve merchant onboarding and product adoption
- Create programs that increase merchant growth, engagement, retention, and lifetime value
- Develop churn-prevention and winback programs
- Use AI to personalize content, improve segmentation, and accelerate learning
- Own the prospect and merchant lifecycle across segments
- Adapt global lifecycle frameworks to regional markets
- Partner with sales leaders to identify and address customer-journey gaps
- Lead email programs for product go-to-market and thought leadership
- Own the email testing roadmap and run A/B and multivariate tests
- Test lifecycle channels and tactics beyond email
- Report lifecycle impact on pipeline, transaction volume, and retention
Benefits
- Remote work
- Medical insurance
- Flexible time off
- Retirement savings plans
- Modern family planning