Senior Product Marketing Manager, Platform
Chainalysis is a blockchain data and intelligence company providing AI-powered software, data, services, and research for crypto investigations, compliance, fraud prevention, market intelligence, and Web3 security.
Funding history
Projects
About Chainalysis
Chainalysis supplies blockchain intelligence and AI-powered solutions to government agencies, cryptocurrency exchanges, financial institutions, regulators, and cybersecurity companies. Its portfolio spans investigation, transaction monitoring, fraud prevention, risk assessment, threat intelligence, on-chain security, professional services, training, and research.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will define platform positioning, messaging, and competitive guidance. You will create lifecycle campaigns for onboarding, activation, expansion, and renewal; develop cross-sell and upsell plays; lead portfolio launch planning; produce sales content; and use market feedback to improve positioning and measure business health.
Requirements
- 8+ years of product, solutions, industry, or B2B enterprise technology marketing experience.
- Experience creating a new proposition, segment, or business line.
- Positioning experience connecting multiple capabilities into one value story.
- Experience designing lifecycle campaigns or expansion programmes.
- Exceptional writing and editorial judgment.
- Ability to lead ambiguous, multi-stakeholder work across product, sales, technical, and revenue functions.
Responsibilities
- Define and evolve platform positioning and messaging.
- Develop competitive positioning and market guidance for deal teams.
- Build lifecycle campaigns for onboarding, activation, expansion, and renewal.
- Create cross-sell and upsell plays.
- Explain the commercial model in customer terms.
- Lead go-to-market planning for portfolio launches.
- Produce strategic sales content, value maps, ROI stories, and sales plays.
- Turn market feedback and competitive signals into sharper positioning.
- Measure business-health outcomes.
Benefits
- Equity
- Bonus
