Senior Product Marketing Manager Vertical Solutions
Cresta is an enterprise customer-experience AI platform that unifies autonomous AI agents, real-time agent assistance, and conversation intelligence for contact centers.
Funding history
About Cresta
Cresta Intelligence, Inc. operates Cresta, a human-centric AI platform for enterprise contact centers. Its products automate selected customer conversations, assist human agents in real time, and analyze conversations to improve customer experience, revenue, and operating efficiency.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own positioning and messaging across Travel and Hospitality, Telecommunications, and additional industries. You will build repeatable vertical marketing frameworks, develop buyer personas, lead launches, create sales enablement, and partner across functions to execute industry go-to-market strategies and inform roadmap priorities.
Requirements
- 7+ years of product marketing or solutions marketing experience
- Experience with mature multi-vertical go-to-market motions
- Experience covering multiple industries and building repeatable vertical frameworks
- Travel and Hospitality or Telecommunications marketing knowledge
- Cross-functional project management experience
- Executive-level communication and presentation skills
- Research and data-driven market analysis skills
- Bachelor’s degree or equivalent practical experience
Responsibilities
- Own and refine positioning and messaging across covered industries
- Build and apply repeatable vertical marketing playbooks
- Shape thought leadership through content, events, analyst engagement, and customer stories
- Develop buyer personas and industry market understanding
- Build and execute industry-specific go-to-market strategies with cross-functional partners
- Lead vertical product launches and create sales enablement materials
- Use industry win-loss insights to inform roadmap and vertical investment
Benefits
- Medical, dental, and vision coverage
- Flexible PTO
- Paid parental leave
- Retirement savings plan
- Remote work setup budget
- Monthly wellness and communication stipend
- In-office meal program
- Commuter benefits for onsite employees