Senior Product Marketing Manager Stablecoins Infrastructure
Anchorage Digital offers institutions secure and regulated crypto custody, trading, staking, and financing services.
Funding history
About Anchorage Digital
Anchorage Digital is a regulated crypto platform that provides institutions with integrated financial services and infrastructure solutions. Founded in 2017, Anchorage offers custody, trading, staking, and other services for digital assets, serving banks, fintechs, and investment funds. Anchorage aims to make it simple and secure for institutions to participate in the digital asset space.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own the positioning and go-to-market strategy for stablecoin infrastructure, including minting, redemption, bridging, custody, settlement, treasury management, bank payments, and APIs. You will define messaging and ideal customer profiles, create sales and marketing materials, lead launches, and produce content for institutional and technical audiences. You will translate complex infrastructure concepts into clear buyer value, develop competitive positioning, and manage product-line brand, event, and communications activities. You will partner with Product, Engineering, Legal, Compliance, Sales, and Marketing to gather market insight, shape roadmap priorities, and ensure external claims are ready for review.
Requirements
- 5 or more years of B2B product marketing experience
- Experience marketing an API, platform, or infrastructure product in fintech, payments, financial services, or digital assets
- Experience owning end-to-end positioning and go-to-market for a technical product
- Ability to write clearly for both treasury and engineering audiences
- Experience with brand, events, or communications programs
- Experience partnering with Sales on materials, training, and customer calls
- Comfort with regulatory and compliance review
- Ability to use client, prospect, developer, and competitor insight to inform messaging and product direction
Responsibilities
- Write and maintain positioning, messaging, and ICP definitions for stablecoin infrastructure
- Build and maintain sales toolkits, including pitch decks, one-pagers, solution pages, battlecards, FAQs, integration overviews, and case studies
- Train Sales to use marketing materials
- Run product launches for supported chains, stablecoins, API capabilities, pricing changes, and bank services
- Produce web copy, blog posts, developer guides, white papers, webinars, and conference talks
- Translate infrastructure concepts into business cases for treasurers, payments leads, and engineers
- Build competitive positioning against crypto-native infrastructure providers and bank consortia
- Own brand, events, and communications calendars for product lines
- Develop fluency in the platform, APIs, supported stablecoins and chains, and regulatory standing
- Partner with Product and Engineering on roadmap priorities using market and client insight
- Work with Legal and Compliance on external claims
- Gather and share client, prospect, developer, and competitor insight
- Act as the marketing point of contact for the stablecoin infrastructure business
