Marketing Operations Manager
Boku, Inc.Visit Boku, Inc. website
Global payments company providing localized payment methods and merchant payment services.
London, United Kingdom
About Boku, Inc.
Boku, Inc. operates a global payment network connecting merchants with localized payment methods. Its network reaches more than 7 billion consumer payment accounts in over 90 countries.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own and improve the marketing operating model, technology stack and data processes. You will build attribution, reporting, lead-lifecycle and scoring frameworks; optimise campaign, event and ABM operations; automate workflows with AI; manage operational cadences; and enable users through training, playbooks and documentation.
Requirements
- At least 7 years of practical experience in marketing operations, revenue operations or marketing technology.
- Advanced hands-on expertise with Salesforce and Account Engagement.
- Experience in B2B marketing operations in payments, SaaS or technology environments.
- Experience with attribution, analytics, lead scoring, lifecycle management, enrichment and handover frameworks.
- Knowledge of data quality, privacy and GDPR.
- Hands-on expertise in email, nurture, event and ABM campaign operations.
- Experience applying AI responsibly through repeatable workflows, standards and controls.
- Ability to lead operational cadences, manage priorities and influence cross-functional stakeholders.
- Ability to provide practical technical guidance and training.
- Salesforce and/or Account Engagement certification or equivalent hands-on expertise.
Responsibilities
- Own and improve marketing operating models, technology and data.
- Manage and optimise the Salesforce and Account Engagement technology stack.
- Build marketing influence, attribution models, reporting standards and dashboards.
- Design and maintain lead lifecycle, scoring, enrichment, qualification and handover processes.
- Own data hygiene, segmentation, consent and governance practices.
- Build and optimise event, email and nurture campaigns.
- Enable account-based marketing through account selection, journeys, orchestration and measurement.
- Automate recurring work and maintain AI standards, prompt libraries and data-handling rules.
- Support strategic initiatives, targets, OKRs, budget tracking and leadership reviews.
- Drive process improvement and coordinate integrated campaigns.
- Deliver training, playbooks, documentation, office hours and onboarding.