Head of Marketing

Skills

About the Role

You will build, optimize, and lead a scalable demand and qualified-pipeline engine. You will own marketing strategy, positioning, messaging, brand, campaigns, content, events, product marketing, and public relations. You will lead demand generation, Sales Development, and GTM Engineering; develop the marketing technology ecosystem; establish funnel metrics and operating cadences; partner with Sales and RevOps; and build, coach, and hold a multidisciplinary team accountable for commercial results.

Requirements

• Experience building and leading Marketing, Growth, Demand Generation, or similarly broad functions in high-growth B2B companies
• Track record of building, improving, and scaling marketing and pipeline-generation systems
• Deep understanding of B2B demand generation, funnel economics, segmentation, conversion, attribution, and the Marketing, SDR, and Sales pipeline
• Experience developing positioning and messaging for complex products, markets, and buying decisions
• Technical fluency with marketing technology, data, automation, and AI-enabled GTM systems
• Experience evaluating, integrating, and optimizing GTM systems
• Experience applying emerging technologies, rigorously experimenting, and scaling successful approaches
• People leadership experience, including team development, delegation, performance management, and organizational change
• Ability to operate strategically and tactically and communicate across functions

Responsibilities

• Own marketing strategy, brand positioning, messaging, and market presence
• Develop content, creative, video, website, customer stories, events, campaigns, thought leadership, public relations, and product marketing
• Create qualified pipeline through marketing, lead generation, SDR outreach, ABM, events, paid, organic, partnership, and emerging channels
• Lead and develop the Sales Development function, including targeting, prospecting, messaging, sequencing, coaching, productivity, and performance
• Establish funnel definitions, lead routing, follow-up processes, and handoffs to Sales
• Partner with Sales and RevOps on territory priorities, pipeline needs, lead quality, conversion, and market feedback
• Measure pipeline contribution, progression, conversion, cost, channel effectiveness, and commercial impact
• Lead GTM Engineering using AI, automation, data, enrichment, personalization, and emerging technology
• Own and improve the marketing technology ecosystem, including CRM integrations, outbound platforms, data quality, attribution, and reporting
• Build scalable systems for account identification, segmentation, prospecting, personalization, campaign execution, and lead management
• Drive disciplined experimentation and scale successful approaches
• Establish data governance, documentation, reliable GTM infrastructure, and clear ownership
• Define funnel metrics and operating cadences that guide strategy, budget, and resource decisions
• Lead, coach, develop, and hire a multidisciplinary marketing organization
• Manage accountability for agencies, contractors, and technology partners

Benefits

• Equity through a stock option program
• Uncapped commission structure for commission-eligible roles
• Medical, dental, and vision insurance with 99% of employee premiums and 75% of dependent coverage paid
• Optional healthcare buy-up plans
• FSA and DCFSA
• Employer-paid life insurance
• Employer-paid short-term disability insurance
• Employer-paid long-term disability insurance
• Employee Assistance Program
• Up to 12 weeks of paid parental leave
• Company-sponsored 401(k) plan
• One-time home office stipend for fully remote and hybrid employees
• Monthly cell phone and internet reimbursement
• Flexible paid time off