Senior Product Marketing Manager Platform
Chainalysis is a blockchain data and intelligence company providing AI-powered software, data, services, and research for crypto investigations, compliance, fraud prevention, market intelligence, and Web3 security.
Funding history
Projects
About Chainalysis
Chainalysis supplies blockchain intelligence and AI-powered solutions to government agencies, cryptocurrency exchanges, financial institutions, regulators, and cybersecurity companies. Its portfolio spans investigation, transaction monitoring, fraud prevention, risk assessment, threat intelligence, on-chain security, professional services, training, and research.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own platform positioning and turn it into lifecycle campaigns that drive adoption, usage, expansion, and renewal. You will develop messaging, competitive positioning, go-to-market plans, sales content, and field tools. You will use customer, market, churn, win-loss, and field insights to sharpen narratives and measure business health.
Requirements
- 8+ years of product, solutions, industry, or B2B enterprise technology marketing experience
- Experience building a new proposition, segment, or business line
- Experience developing positioning that connects capabilities into a single value story
- Experience designing lifecycle campaigns or expansion programmes
- Exceptional writing and editorial judgment
- Experience driving ambiguous multi-stakeholder work across product, sales, technical, and revenue teams
Responsibilities
- Define and evolve the platform value story
- Build consistent messaging for go-to-market teams
- Own competitive positioning and translate market moves into deal guidance
- Build lifecycle campaigns for onboarding, activation, expansion, and renewal
- Develop cross-sell and upsell plays
- Lead go-to-market planning for portfolio launches
- Produce strategic sales content, value maps, discovery frameworks, ROI stories, and sales plays
- Turn market and customer feedback into sharper positioning
Benefits
- Equity
- Bonus