Head of Marketing
Formic provides full-service, robotics-as-a-service automation for U.S. manufacturers, including deployment, operation, monitoring, and maintenance of industrial robotic systems without upfront capital investment.
About Formic
Formic Technologies, Inc. is a Bolingbrook, Illinois-based industrial automation company founded in 2020. Its Full Service Automation offering deploys and operates robotic systems for manufacturing tasks such as palletizing, case packing, machine tending, pallet wrapping, and material movement. Its current platform combines Formic Core, an on-robot physical-AI execution layer, with Cortex, a fleet-level intelligence and operations layer.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own marketing strategy, positioning, messaging, and demand generation. You will build qualified pipeline across marketing, outbound, events, partnerships, and other channels; lead Sales Development and GTM Engineering; optimize marketing technology and funnel performance; establish metrics and operating cadences; and build, coach, and hold a multidisciplinary team accountable for commercial results.
Requirements
- Experience building and leading marketing, growth, demand generation, or similar functions in high-growth B2B companies
- Track record of building, improving, and scaling marketing and pipeline-generation systems
- B2B demand generation, funnel economics, segmentation, conversion, and attribution expertise
- Experience developing positioning and messaging for complex products and buying decisions
- Marketing technology, data, automation, and AI-enabled GTM systems experience
- People leadership and team development experience
- Ability to operate strategically and tactically across functions
Responsibilities
- Own marketing strategy, positioning, messaging, and market presence
- Develop content, creative, video, website, customer stories, events, campaigns, thought leadership, PR, and product marketing
- Create qualified pipeline across marketing, lead generation, outbound, ABM, events, paid, organic, partnerships, and emerging channels
- Establish pipeline goals and repeatable systems for identifying, engaging, and qualifying target manufacturers
- Lead and develop the Sales Development function
- Define funnel ownership, lead routing, and follow-up processes
- Partner with Sales and RevOps on territory priorities, lead quality, conversion, and market feedback
- Lead GTM Engineering using AI, automation, data, enrichment, and personalization
- Own the marketing technology ecosystem, including CRM integrations, outbound platforms, attribution, and reporting
- Build scalable systems for account identification, segmentation, prospecting, personalization, campaigns, and lead management
- Measure funnel performance, pipeline contribution, conversion, velocity, cost, and channel effectiveness
- Lead, coach, and develop a multidisciplinary marketing organization
Benefits
- Stock option program
- Uncapped commission structure for commission-eligible roles
- Medical, dental, and vision insurance
- FSA and DCFSA
- Employer-paid life insurance
- Employer-paid short-term and long-term disability insurance
- Employee Assistance Program
- Up to 12 weeks of paid parental leave
- Company-sponsored 401(k)
- Home office stipend for fully remote and hybrid employees
- Monthly cell phone and internet reimbursement
- Flexible paid time off