Senior Product Marketing Manager
Offchain Labs is a Princeton-founded, venture-backed blockchain infrastructure company building Ethereum scaling, consensus, and developer products.
Funding history
Projects
About Offchain Labs
Offchain Labs develops Ethereum-focused infrastructure including Arbitrum scaling technology, Prysm, Stylus, Nitro, and ZeroDev. Its current public website uses the brand “Offchain” while retaining the legal name Offchain Labs, Inc.
Skills
About the Role
You will shape positioning and messaging for ZeroDev, lead go-to-market plans and product launches, and create content across digital and sales channels. You will run lifecycle, search, social, and customer-marketing programs; manage HubSpot, tracking, funnel reporting, and paid campaigns; and support Sales with product-focused commercial materials.
Requirements
- 5+ years of product marketing or similar experience in crypto, fintech, or developer tools and infrastructure
- Demonstrated success launching and scaling products end to end with quantifiable outcomes
- Copywriting and storytelling skills
- HubSpot experience with workflows, lead scoring, pipelines, and reporting
- Ability to set up tracking, analyze funnels, and connect marketing work to pipeline and revenue
- Ability to solve open-ended problems with structure and insight
- Experience using AI tools to build simple agent workflows or automations
- Curiosity about or understanding of blockchain technologies
Responsibilities
- Develop product positioning, messaging, and competitive framing for ZeroDev
- Define go-to-market plans and lead product launches end to end
- Create content for landing pages, blogs, emails, demos, social channels, one-pagers, and internal enablement
- Run content, search, and lifecycle marketing programs
- Manage X and LinkedIn calendars, SEO, newsletters, nurture flows, and customer case studies
- Administer HubSpot and manage lead scoring, routing, campaign tracking, and funnel dashboards
- Create proposals, battlecards, account briefs, and discovery prompts for Sales
- Collaborate with ecosystem partners on coordinated go-to-market efforts
- Contribute to OKRs and performance tracking frameworks
- Manage marketing budget and paid campaigns against named opportunities
Benefits
- Remote-first global workforce with a New York office
- Professional reimbursement program for industry conferences and certifications
- Medical, dental, and vision coverage in the US and some other countries
- 401k retirement plan with company match in the US
- Wellness stipend
- Home office setup and ergonomic equipment program