Product Marketing
Factory is an AI software-development platform that lets enterprises plan, build, review, test, and ship software with governed autonomous agents (“Droids”).
About Factory
Factory provides a model-independent, enterprise software-development system spanning the SDLC, with deployment options including managed, private, on-premises, and air-gapped environments.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will define product positioning, messaging, and category strategy across the engineering lifecycle. You will partner across product, sales, solutions engineering, marketing, and business operations to develop launch plans, audience strategies, and adoption programs. You will research buyers, users, competitors, and market dynamics; create pitch decks, solution briefs, use cases, and proof points; translate technical workflows into outcome-driven stories; lead product launches; and use market, adoption, and revenue data to improve messaging and programs.
Requirements
- 5+ years of product marketing or related go-to-market experience
- Experience at a high-growth AI, infrastructure, or developer-product company
- Experience defining positioning and go-to-market strategy for technical products sold to enterprise customers
- Exceptional writing, communication, and storytelling skills
- Experience leading major product launches and coordinating cross-functional teams
- Customer and market research skills
- Data-informed decision-making
- Ability to work at strategic and executional levels
- Ability to partner across engineering, product, sales, and marketing
- Knowledge of developers, AI, and autonomy
Responsibilities
- Drive product positioning, messaging, and category strategy
- Develop launch plans, audience strategies, and adoption programs
- Research buyers, users, competitors, and market dynamics
- Create narratives, pitch decks, competitive intelligence, solution briefs, use cases, and proof points
- Translate technical workflows into outcome-driven narratives
- Lead product launches and align teams and sales readiness
- Support executive narratives, customer conversations, and analyst engagement
- Define success metrics and improve messaging using market, customer, adoption, and revenue data
- Ensure customer-facing narratives maintain technical credibility