Product Marketing Manager - Credit
Plaid is a financial data network and fintech infrastructure company that helps people securely connect financial accounts to digital financial services.
Funding history
Projects
About Plaid Inc.
Plaid provides developer infrastructure and financial tools for account connectivity, financial data access, bank payments, identity verification, AML monitoring, credit and underwriting, and fraud prevention. Its network supports thousands of fintech companies and more than 12,000 financial institutions across the United States, Canada, the United Kingdom, and Europe.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own the go-to-market strategy for Credit products from alpha through general availability. You will gather market and customer insights, develop ideal customer profiles, shape messaging and positioning, lead launches and campaigns, and create sales and go-to-market enablement materials. You will partner with Product, Revenue, Marketing, Design, and Engineering to ensure products are differentiated, adopted, and supported by clear customer-facing narratives.
Requirements
- 8+ years of experience, including 5+ years in product marketing or another strategic go-to-market role at a B2B software company
- Credit or lending experience strongly preferred
- Written, storytelling, and visual communication skills
- Ability to develop marketing and sales content for lenders
- Ability to conceptualize and execute integrated marketing campaigns
- Cross-functional collaboration with Revenue, Marketing, Product, Design, and Engineering
- Verbal communication skills
Responsibilities
- Gather and synthesize customer feedback, competitive intelligence, pricing signals, and total addressable market analysis
- Develop and maintain ideal customer profiles for the Credit product area
- Guide Credit products through alpha and beta, including the design partner process
- Provide data-driven recommendations on product features, architecture, and pricing
- Lead customer discovery and translate qualitative and quantitative insights into action
- Define audience targeting for Credit use cases and advocate for customer needs in product roadmap reviews
- Own end-to-end messaging and positioning for Credit products
- Validate and refine messaging through experimentation, research, field testing, product changes, competitive shifts, and go-to-market performance
- Create and drive go-to-market strategies and launch plans for Credit products
- Set go-to-market program goals and track adoption and funnel metrics
- Develop integrated campaign strategies with marketing channel owners
- Own sales and go-to-market enablement materials and sessions for the Credit product area
- Gather sales feedback and close enablement gaps
Benefits
- Equity
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)
