Lead Product Marketing Manager Tokenization and Web3
Bitpanda helps users invest in stocks, cryptocurrencies, metals, and ETFs through a regulated European platform with fractional investing from €1.
Funding history
Projects
About Bitpanda
Bitpanda helps European users invest in cryptocurrencies, stocks, ETFs, precious metals, and commodities through a regulated fintech platform. Users can trade fractional shares, access early-stage crypto projects, earn staking rewards, and spend investments via debit card. The platform combines diverse asset classes with European regulatory compliance and multi-asset support.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own positioning, messaging, launch planning, and campaign execution for Web3 products. You will create materials for customers, institutions, and partners; coordinate launches; ensure communications comply with regulations; and measure adoption, retention, and revenue.
Requirements
- Typically 6+ years of product-marketing experience
- Experience in regulated finance or a crypto firm operating under MiCA
- Experience launching crypto or investing products
- Knowledge of wallets, L2 networks, stablecoins, and tokenized assets
- Experience with partner launches or sales materials
- Experience building marketing processes
- Ability to use AI tools for research, drafting, and analysis
- Knowledge of MiCA, MiFID, and EU consumer-credit rules
Responsibilities
- Write positioning and messaging for Web3 products
- Run the Web3 launch calendar
- Plan and write customer campaigns across email, push, in-app, and social channels
- Create positioning and sales materials for institutions and partners
- Plan joint announcements and case studies
- Work with Legal and Compliance on marketing communications
- Measure and report adoption, retention, and revenue
Benefits
- Hybrid work model
- 25 additional days per year to work from a city or country of choice
- Stock option plan
- Mental health coaching, counselling, and resources through OpenUP
- 3 additional paid days off after six months
- Partner discounts and rewards
- Up to 8 additional weeks of gender-neutral new-parent leave
- Free onsite dining in Vienna, Bucharest, Barcelona, and Berlin
- Recognition and rewards
- Bitpanda-branded merchandise
- Company events
