CRM Manager
Tide is a UK-founded fintech business financial platform providing banking and financial-management services to small businesses and sole traders.
About Tide
Tide Platform Limited operates Tide, offering business accounts, payments, accounting and tax tools, savings, payroll, and business finance. Tide is FCA-authorised for electronic-money and payment services and is not itself a bank; its business bank accounts are provided through partner banks including ClearBank.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will lead and optimise CRM communications for credit products. You will use segmentation, automation, campaign analysis, dashboards, and testing to improve product adoption and lifetime value. You will share performance insights with stakeholders and coordinate initiatives across product, content, BI, and marketing functions.
Requirements
- 3+ years of end-to-end CRM or retention marketing management experience
- Experience developing and delivering CRM programmes against targets
- Hands-on experience with CRM platforms such as Salesforce and Adobe Campaign
- HTML knowledge
- SQL knowledge
- Experience using BI tools such as Looker and Quantum Metrics to derive strategic insights
- Experience with A/B testing, MVT testing, segmentation and targeting
- Strong communication, reporting and English-language skills
- Ability to manage multiple projects and changing priorities
Responsibilities
- Expand, manage and optimise the CRM communications programme through personalisation, segmentation and automation
- Lead the planning and execution of CRM strategies for credit products
- Analyse campaigns and report trends and recommendations to stakeholders
- Define, build and maintain customer segments and CRM performance dashboards
- Implement targeted strategies to improve campaign performance, product adoption and lifetime value
- Develop and implement test-and-learn plans, A/B tests and optimisation strategies
- Collaborate with Product, Content, BI and Marketing teams on CRM initiatives
- Drive cross-functional initiatives that improve the member experience and grow credit products
Benefits
- Flexible working arrangements
- Remote work from home or within the assigned region
- Work from another country for up to 90 days per year
- Generous annual leave in addition to bank holidays
- Paid maternity, paternity and adoption leave
- Paid and unpaid sabbatical options after milestone years
- Private family health insurance with OPD coverage and top-up options
- Life and accident insurance
- Therapy sessions, courses, meditations and workshops
- Paid volunteering and development days
- Annual learning and development budget
- Home office setup contribution
- Laptop ownership upon replacement
- Office snacks, coffee, tea and lunch