CRM Specialist
SwissBorg helps users invest in cryptocurrencies with tools that provide best execution prices, yield opportunities, and portfolio management.
Funding history
About SwissBorg
SwissBorg provides a cryptocurrency investment platform with tools for efficient wealth management. The application connects to multiple exchanges to execute trades at optimal prices and offers yield-generating strategies with tiered risk levels. Users can diversify investments through pre-made Crypto Bundles organized by themes. The platform features the BORG utility token, which provides fee discounts, yield boosts, and governance rights. SwissBorg serves both beginner and experienced investors by making complex cryptocurrency investing accessible through intuitive interfaces and educational resources.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own lifecycle messaging across email, push notifications, and in-app banners. You will run and build customer journeys, manage transactional, triggered, seasonal, and product campaigns, and maintain a balanced communications calendar. You will develop activation and retention strategies, experiment with messaging, timing, channels, and cohorts, report on key KPIs, and use AI to streamline campaign creation, QA, and reporting.
Requirements
- Experience in CRM, lifecycle marketing, or growth marketing
- Experience with a B2C app, ideally in fintech or crypto
- Hands-on experience with an ESP or CEP such as Iterable or HubSpot
- Experience building email and push automations, including transactional and triggered flows
- Knowledge of funnels, cohorts, activation, and churn
- Analytics skills including A/B testing and cohort analysis
- Ability to pull and analyze data; Mixpanel, Metabase, or SQL experience is a plus
- Interest in crypto
Responsibilities
- Own lifecycle messaging across email, push notifications, and in-app banners
- Run existing customer journeys and build new journeys to address funnel gaps
- Manage transactional, triggered, seasonal, and product campaigns
- Maintain a coherent communications calendar and avoid over-messaging
- Build growth, activation, and retention strategies to increase ARPU
- Run experiments on messaging, timing, channels, and cohorts
- Report on activation and retention KPIs
- Use AI to automate campaign creation, QA, and reporting workflows
Benefits
- Annual BORG bonus
- Remote and flexible working
- 25 days annual leave plus local bank holidays
- Learning and development budget
- MacBook and home office budget
- Team and company-wide retreats
- SwissBorg Premium account
- VSOP share options
- BORG welcome bonus