Partner Marketing
Factory is an AI software-development platform that lets enterprises plan, build, review, test, and ship software with governed autonomous agents (“Droids”).
About Factory
Factory provides a model-independent, enterprise software-development system spanning the SDLC, with deployment options including managed, private, on-premises, and air-gapped environments.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will create and scale partner marketing strategy across cloud providers, foundation model providers, systems integrators, and strategic technology partners. You will develop joint marketing plans, execute campaigns and events, enable partners with sales collateral, manage MDF operations, and measure partner-sourced pipeline, attendance, and program performance. You will work with partner sales and go-to-market stakeholders to align target accounts, outreach, and follow-up.
Requirements
- 6+ years of partner marketing, channel marketing, alliances, field marketing, or related go-to-market experience
- Experience building partner or channel marketing programs
- Account-based partner marketing experience
- Knowledge of partner ecosystems and partner-led demand generation
- Campaign creation and partner value proposition development
- Pipeline attribution, CRM workflow, and reporting experience
- Project and stakeholder management
- Salesforce
- Marketing automation platform
- HubSpot or Marketo
- Event management tool
- AI tool
Responsibilities
- Own and scale partner marketing strategy
- Build co-marketing programs across partner types
- Develop joint marketing plans and campaigns
- Launch joint events and programs
- Align strategic partners and target accounts with Partner Sales
- Manage partner engagement and joint outreach
- Build partner enablement collateral
- Manage MDF intake, prioritization, budget allocation, and approvals
- Coordinate partner presence at events
- Develop attribution and reporting frameworks
- Use AI and automation to improve marketing operations