B2B Marketing Lead ANZ
OpenAIVisit OpenAI website
AI research and deployment company building and deploying frontier AI products, including ChatGPT, Codex, and its API platform.
Recently funded151 current maintainers88 active leads20 new active leads99 lead step-downs12 early lead departures
San Francisco, United States
Projects
About OpenAI
OpenAI’s mission is to ensure artificial general intelligence benefits all of humanity. It consists of the nonprofit OpenAI Foundation and OpenAI Group, a public benefit corporation governed by the Foundation.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own B2B marketing strategy, execution, and outcomes for Australia and New Zealand. You will run integrated campaigns, localize regional programs, create content, partner with Sales and specialist teams, manage agencies and budgets, measure performance, and represent ANZ market needs in planning.
Requirements
- 10+ years of experience in B2B, enterprise, field, demand generation, or integrated marketing
- Substantial ANZ B2B market experience
- Experience driving measurable B2B pipeline and adoption
- Experience building account-based marketing programs
- Understanding of enterprise and mid-market buying dynamics in Australia and New Zealand
- Professional English fluency
- Cross-functional collaboration with Sales, Product Marketing, Comms, Legal, and Partnerships
- Project management skills
- Marketing analytics skills
- Experience managing agencies, vendors, budgets, and stakeholders
- Ability to execute integrated marketing plans across brand, digital, and influencer channels
Responsibilities
- Own ANZ B2B marketing strategy and investment recommendations
- Plan and run integrated marketing programs
- Activate global and regional campaigns for ANZ audiences
- Create local customer stories, executive narratives, sales enablement, newsletters, and campaign assets
- Partner with Sales on priority accounts, pipeline gaps, and buyer objections
- Adapt launches and B2B narratives for ANZ audiences
- Coordinate trust-sensitive messaging and external programs
- Build partner marketing strategies
- Coordinate startup and developer programs
- Manage agencies, vendors, timelines, budgets, reporting, and post-campaign measurement
- Establish operating rhythms and performance dashboards
- Represent ANZ customer and market needs in regional and global planning
- Identify capability gaps and recommend resourcing and operating models