Event and Field Marketing Manager

Skills

About the Role

You will own the strategy, execution, and performance of regional field marketing programs, including industry events, executive dinners, roadshows, customer experiences, and partner activations. You will collaborate with Sales on target accounts, attendance, meetings, follow-up, and opportunity acceleration. You will manage program budgets, vendors, contracts, promotion, onsite delivery, reporting, and optimization. You will measure pipeline, conversion, ROI, and program performance, then use insights to guide investment decisions and build scalable field marketing playbooks.

Requirements

• 3–5 or more years of B2B field marketing, regional marketing, event marketing, or integrated campaign experience
• Experience owning field programs end-to-end from strategy through execution and measurement
• Ability to manage 8–10 or more concurrent programs per quarter
• Understanding of pipeline, revenue attribution, conversion, and event ROI
• Experience partnering with Sales on account targeting, program strategy, and follow-up
• Experience managing program budgets, vendors, contracts, and competing priorities
• Strong cross-functional communication skills
• Based in the Eastern or Central United States, preferably on the East Coast
• Ability to travel approximately 20–30%

Responsibilities

• Build and execute field marketing programs aligned with regional Sales priorities, target accounts, and pipeline goals
• Set program KPIs and measure sourced and influenced pipeline, conversion, and ROI
• Partner with Sales on account targeting, attendance, meetings, follow-up, and opportunity acceleration
• Manage 8–10 or more programs per quarter across tradeshows, executive dinners, roadshows, customer programs, regional activations, and partner events
• Manage program strategy, budgets, vendors, contracts, promotion, attendee experience, onsite execution, and post-event reporting
• Evaluate program performance, forecast spend, identify trade-offs, and shift investments toward high-impact programs
• Build integrated campaigns with Demand Generation, Digital, Product Marketing, Partnerships, and Sales
• Develop distinctive customer and prospect experiences
• Create scalable field marketing processes and workflows
• Support executive programs with messaging, speaker preparation, executive experiences, and customer engagement

Benefits

• Medical, dental, and vision plans
• Flexible vacation time
• Paid parental leave
• Monthly gym and phone allowance
• Work-from-home office stipend
• Lunches and dinners for in-office employees via Grubhub