B2B Marketing Manager DACH
AI research and deployment company building and deploying frontier AI products, including ChatGPT, Codex, and its API platform.
Projects
About OpenAI
OpenAI’s mission is to ensure artificial general intelligence benefits all of humanity. It consists of the nonprofit OpenAI Foundation and OpenAI Group, a public benefit corporation governed by the Foundation.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own and execute the integrated B2B marketing plan for Germany, Austria, and Switzerland. You will partner with Sales, manage pipeline performance, build full-funnel account programs, localize campaigns, coordinate operations and agencies, develop customer stories, and improve marketing playbooks. Regular travel within DACH and to London is required.
Requirements
- 12+ years of experience in integrated B2B, regional, field, demand generation, or account-based marketing
- Experience driving measurable pipeline and revenue through B2B marketing programs
- Experience with complex enterprise sales cycles and senior technical decision-makers
- Experience partnering with enterprise sellers and Sales leadership
- Experience with Marketing Operations, segmentation, attribution, and performance reporting
- Understanding of DACH enterprise buying dynamics
- Experience balancing local, regional, and global priorities
- German and English fluency
Responsibilities
- Own and execute the integrated DACH B2B marketing plan
- Drive measurable contributions to pipeline, opportunity progression, and revenue outcomes
- Partner with Sales and GTM leadership on territory planning and pipeline reviews
- Build full-funnel field, executive, demand generation, account-based, content, partnership, event, and digital programs
- Design programs for priority accounts and buying groups
- Define target audiences, establish campaigns, track performance, and improve attribution with Marketing Operations
- Build Sales, Marketing, and Operations performance rhythms
- Translate global campaigns and launches into locally relevant DACH programs
- Develop customer stories and advocacy opportunities
- Build joint programs with technology, consulting, and implementation partners
- Manage planning, budgets, agencies, campaign pacing, reporting, and prioritization
- Build repeatable playbooks and share market learning across EMEA