Integrated Marketing Lead

Skills

About the Role

You will lead integrated B2B marketing across social media, influencers, partner campaigns, events, and growth initiatives. You will manage brand channels and content, support launches, coordinate paid campaigns, oversee influencer partnerships, track performance, and maintain project and editorial schedules.

Requirements

• 6–9 years of integrated, social, or growth marketing experience.
• Experience owning B2B brand social channels.
• Experience running B2B influencer programs, paid partnerships, agency management, contracts, and budgets.
• Hands-on paid or growth marketing experience.
• Experience supporting events, including merchandise and on-site activations.
• Experience running partner or co-marketing campaigns.
• B2B marketing experience with enterprise audiences.
• Social listening experience.
• Experience supporting executive communications on social media.
• Project management and communication skills.
• Proficiency with social media management, social listening, paid advertising, analytics, and content management tools.
• Understanding of copywriting, SEO, PPC, and analytics.
• Willingness to travel approximately 15% of the time.

Responsibilities

• Plan and execute social media-led campaigns from concept through measurement.
• Support partner and product launches through coordinated social, influencer, and paid promotion.
• Manage daily social channels and create content for enterprise decision-makers, business press, and builders.
• Build and optimize the YouTube channel, including its content roadmap and uploads.
• Develop content schedules and channel voice guidelines.
• Run social listening and translate insights into content and campaign strategy.
• Organize and execute Walrus-hosted X Spaces.
• Amplify executive communications and advise on leadership social strategy.
• Build and manage a B2B influencer program, including paid partnerships, budgets, contracts, and agency management.
• Coordinate influencer content for campaigns, launches, and events and measure its impact.
• Support event execution and manage the brand's on-site and digital event presence.
• Lead selected partner marketing campaigns and support co-marketing initiatives.
• Help define growth marketing strategy and review paid campaign performance.
• Manage marketing projects, schedules, stakeholders, and campaign delivery.
• Build and share AI workflows and tools for content production and campaign execution.