Strategic Partner Marketing Lead

Skills

About the Role

You will build the partner marketing function and create joint stories, campaigns, events, and enablement tools. You will develop marketing programs across technology, solution, private-equity, and hyperscaler partners; equip partner sellers; manage co-marketing budgets; and maintain ecosystem assets. You will set goals for reach, engagement, leads, and pipeline, work on attribution, report results, and optimise investment based on performance.

Requirements

• 8–12 years of B2B marketing experience
• Partner, alliance, or ecosystem marketing experience
• Experience building partner campaigns or programs that generate demand and pipeline
• Positioning and storytelling skills
• Experience with partner campaigns, events, content, email, paid marketing, or enablement
• Ability to influence partner marketing leaders and align VP-level stakeholders
• Experience with campaign attribution, funnel metrics, and budgets
• Ability to explain AI agents to business and technical audiences

Responsibilities

• Build joint messaging, launch plans, customer stories, and proof points with partners
• Lead joint launches, webinars, content, email, paid campaigns, field events, and executive programs
• Manage co-marketing budgets and secure shared commitments
• Activate partner integrations, marketplaces, newsletters, and communities
• Create marketing kits for solution partners
• Build marketplace and co-marketing programs for hyperscalers
• Create enablement assets for partner sellers
• Own ecosystem presence across integration pages, directories, and marketplace listings
• Build reusable partner marketing resources and the 2027 relaunch playbook
• Set program goals for reach, engagement, qualified leads, and pipeline
• Work with RevOps on CRM and account-mapping attribution
• Report results quarterly and optimise investment

Benefits

• Equity