Marketing Manager ABM
AI-powered marketing content and operations platform.
Maintainer signals as of 8/14/2026
Seattle, WA, USA
About Gradial
Gradial (gradial.com) is a Seattle-based AI-powered marketing operations platform automating content management and campaign workflows for enterprise marketing teams.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will define and run account-based marketing programs for strategic enterprise accounts. You will build personalized content and digital experiences, coordinate outreach across multiple channels, partner with sales on account plans and pipeline goals, create seller enablement assets, manage executive field programs, and measure engagement, meetings, pipeline creation and deal velocity.
Requirements
- 6+ years of B2B marketing experience
- 3+ years building and running account-based programs against named target accounts
- Experience targeting Fortune 100 companies
- Experience executing true 1:1 and 1 ABM programs
- Experience partnering directly with enterprise sellers
- Experience with ABM and intent platforms such as 6sense, Demandbase, Terminus or RollWorks
- Experience with personalization platforms such as Mutiny or Folloze
- Fluency across CRM, marketing automation, enrichment and sales engagement platforms
- Experience marketing to complex enterprise buying committees
- Strong writing and content development skills
- Strong analytical judgment
- Experience using AI tools and LLMs such as ChatGPT, Claude or Gemini
- Strong project management skills
Responsibilities
- Build and run 1:1 programs for high-value accounts
- Develop and scale 1 programs for account clusters
- Own account selection and tiering with Sales and leadership
- Map buying committees, organizational priorities, initiatives, technology environments and competitive context
- Orchestrate account plays across email, LinkedIn, paid media, direct mail, events and executive outreach
- Partner with AEs and SDRs on account planning and follow-up strategies
- Lead recurring account interlocks with Sales
- Create account briefs, talk tracks, sequences, messaging and follow-up assets
- Own executive field programs for priority accounts
- Measure the ABM motion from engagement through deal velocity
- Test and improve messaging, offers, channels and account tiers
- Use marketing technology and AI tools for personalization and execution
Benefits
- Performance-based annual bonus
- Meaningful equity awards
- Medical, dental and vision insurance
- Fertility and family-planning support
- 401k plan
- Unlimited PTO
- Gym, sauna and bike parking
- Free lunch three days a week
