Marketing Lead - Fintech
Merge helps Web3 companies access banking and payment services by providing APIs that bridge fiat and cryptocurrency ecosystems.
Funding history
About Merge
Merge helps Web3 and crypto companies access traditional financial services by providing API-based banking and payment infrastructure. Users can create bank accounts, send global payments, and convert between fiat and stablecoins through a single integration. Merge addresses regulatory compliance challenges while enabling crypto businesses to operate with tier-1 banking partners.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will lead global marketing strategy and execution targeting fintech companies, regulated financial institutions, and multinational corporations. You will own brand positioning, demand generation, product marketing, content, industry presence, campaign optimization, and the development of a scalable marketing function.
Requirements
- Strong B2B marketing experience
- First-principles thinking
- Exceptional communication, storytelling, and executive presence
- Experience managing global multi-channel campaigns and event strategies
- Operational discipline with analytics, CRM, and funnel metrics
- Comfort using AI tools for content, research, campaign optimization, and workflow efficiency
- Ability to build and scale a marketing function
- Strong communication and collaboration skills
- Established relationships across fintech communities, founders, media publications, influencers, and strategic growth partners are an advantage
Responsibilities
- Develop and execute a global brand strategy
- Build an executive voice through articles, reports, awards, and partnerships
- Establish the brand as a trusted stablecoin-to-fiat payment infrastructure provider
- Grow engagement across owned and earned channels
- Build positioning and messaging for fintech, AI, crypto, and global payments audiences
- Build an inbound engine for qualified enterprise leads and pipeline contribution
- Develop and manage multi-channel content, digital, and event campaigns
- Develop media outreach and AI/LLM-optimized publication strategies
- Develop storytelling around payments, compliance, stablecoins, VASP/CASP infrastructure, and cross-border finance
- Deliver case studies and sales playbooks
- Translate product innovation into narratives for customers, partners, and media
- Use AI tools and data-driven experimentation to optimize campaigns
- Collaborate with product, compliance, and leadership teams
- Manage agencies, freelancers, creators, and external marketing partners
- Build and scale the marketing function