Product Marketing Manager Growth
AI app builder that turns natural-language prompts into full-stack web applications.
Maintainer signals as of 8/14/2026
About Lovable
Lovable (lovable.dev) is a Swedish AI software-builder platform: users describe an app in natural language and Lovable generates production full-stack code — one of the fastest-growing AI products.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You own messaging and positioning for the self-serve journey from signup through activation and expansion. You partner with Growth and Lifecycle teams to develop messaging for email, in-app surfaces, and push notifications, write high-impact product copy, create segment guidance and messaging toolkits, and evaluate campaign results from a messaging perspective.
Requirements
- 6+ years of experience in product marketing, lifecycle marketing, or content and messaging roles
- Experience at a high-tech company
- Experience writing messaging and positioning for a PLG or self-serve product
- Track record of writing customer-facing content, campaigns, or messaging with measurable outcomes
- Experience partnering with product, growth, or lifecycle teams
- Experience with lifecycle or CRM tools such as Braze, Iterable, or Customer.io
- Familiarity with growth metrics and experimentation frameworks
- Experience with developer, startup, or solo builder audiences
- Experience building messaging frameworks or toolkits
Responsibilities
- Own messaging and positioning strategy for the self-serve journey
- Translate growth roadmaps and experimentation priorities into messaging
- Develop email, in-app, and push notification content
- Create messaging guidance for self-serve segments
- Write and refine onboarding, activation, upgrade, and in-app copy
- Review experiment and campaign messaging
- Build a shared messaging toolkit
- Represent messaging and positioning in growth planning
