Product Marketing Manager Growth
LovableVisit Lovable website
AI platform for creating, deploying, and managing full-stack software through natural-language interaction.
Maintainer signals as of 9/25/2026
Stockholm, Sweden
Funding history
About Lovable
Lovable lets people describe an idea in plain language and collaboratively build production-grade software. Its platform includes hosting, authentication, payments, integrations, security features, and deployment infrastructure.
Skills
About the Role
You own messaging and positioning for the self-serve journey from signup through activation and expansion. You partner with Growth and Lifecycle teams to develop messaging for email, in-app surfaces, and push notifications, write high-impact product copy, create segment guidance and messaging toolkits, and evaluate campaign results from a messaging perspective.
Requirements
- 6+ years of experience in product marketing, lifecycle marketing, or content and messaging roles
- Experience at a high-tech company
- Experience writing messaging and positioning for a PLG or self-serve product
- Track record of writing customer-facing content, campaigns, or messaging with measurable outcomes
- Experience partnering with product, growth, or lifecycle teams
- Experience with lifecycle or CRM tools such as Braze, Iterable, or Customer.io
- Familiarity with growth metrics and experimentation frameworks
- Experience with developer, startup, or solo builder audiences
- Experience building messaging frameworks or toolkits
Responsibilities
- Own messaging and positioning strategy for the self-serve journey
- Translate growth roadmaps and experimentation priorities into messaging
- Develop email, in-app, and push notification content
- Create messaging guidance for self-serve segments
- Write and refine onboarding, activation, upgrade, and in-app copy
- Review experiment and campaign messaging
- Build a shared messaging toolkit
- Represent messaging and positioning in growth planning
