Lifecycle Marketing Lead
CognitionVisit Cognition website
Cognition is an applied AI company that operates Devin, an autonomous software-engineering agent.
San Francisco, United States
Funding history
About Cognition
Cognition builds AI agents and models for software engineering. Its flagship product, Devin, can plan, write, test, and ship code in a customer’s existing codebase and tools.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own the self-serve experience after signup, covering onboarding, activation, upgrades and win-back across email and the product. You will map the funnel, find drop-off points, run experiments, build campaigns in Customer.io, and work with product and growth engineering on in-product changes that improve activation and paid conversion.
Requirements
- Demonstrated work that changed user behavior such as onboarding flows, upgrade paths or email programs
- Product sense
- Data fluency
- Clear writing for a technical audience
- Ownership of conversion metrics
Responsibilities
- Own funnel metrics including activation, free to paid, upgrades and churn
- Build lifecycle campaigns in Customer.io and in-product messages
- Run a steady cadence of experiments with clear revenue impact
- Write short, useful emails for developers
- Partner with product and engineering on in-product activation and upgrade moments