Senior Manager, Lifecycle & Audience Marketing

Skills

About the Role

You will own the email and lifecycle marketing program from strategy to hands-on execution in HubSpot, building emails, audiences, workflows, nurture programs, triggered journeys and tests. You'll drive segmentation, use behavioral and intent signals for personalization, partner cross-functionally, explore AI in lifecycle marketing, and establish measurement. Reports to the Director, lifecycle marketing.

Requirements

• 6+ years in lifecycle, CRM, email or retention marketing, ideally B2B SaaS
• Experience owning an email and lifecycle program end to end
• Experience with complex enterprise buying journeys and account-based GTM
• Deep hands-on HubSpot or comparable marketing automation experience
• Experience using person- and account-level signals
• Understanding of segmentation, personalization and behavioral triggers
• Understanding of email fundamentals including deliverability and experimentation
• Strong analytical skills

Responsibilities

• Own the email and lifecycle marketing program end to end
• Build emails, audiences, workflows, nurture programs, journeys, A/B tests and reporting in HubSpot
• Drive audience segmentation strategy
• Use behavioral, account, intent and engagement signals for personalization
• Partner with demand generation, ABM, content, product marketing and sales
• Explore AI to transform audience building and personalization
• Establish reporting and measurement framework

Benefits

• Generous PTO plus company holidays
• Medical, dental, and vision coverage
• 16 weeks paid parental leave
• Fertility and family planning support
• Early-detection cancer testing through Galleri
• Flexible spending account and dependent FSA
• Health savings account with company contribution
• Wellness stipend
• Learning and development stipend
• Company-wide and team off-sites
• Company stock options and 401k
• Equity