Enterprise Demand Generation Marketing Manager
Runway is an AI company building generative media, developer, and robotics products on top of its real-world intelligence and general world models.
Funding history
About Runway
Runway provides a cloud creative suite for generating and editing video, images, and audio; an API platform for developers; and a robotics toolkit for policy inference, simulation, and synthetic data generation powered by its GWM-1 general world model.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You'll build and run the programs that fill the enterprise pipeline, owning campaigns across paid media, webinars, account-based marketing and social from strategy through launch and optimization. You'll stand up new programs, ship quickly, scale what works, define KPIs, and partner with Sales, Product Marketing, Content, Design and RevOps to turn target accounts into qualified pipeline.
Requirements
- 3+ years running paid campaigns on LinkedIn, Google or Meta with a track record of hitting pipeline targets
- Experience building and scaling a webinar program
- Experience running account-based marketing with Sales
- Track record using paid and organic social as a demand channel
- Strong analytical skills including attribution and funnel metrics
- Working knowledge of marketing automation and CRM tools (HubSpot or Marketo, Salesforce)
- Clear communication skills
- Experience marketing to large, complex organizations with long sales cycles
- Strong project management instincts
- Builder's mindset
- Collaborative approach
- Comfort using AI tools in daily workflow
Responsibilities
- Plan, launch and optimize paid campaigns across LinkedIn, Google, Meta and content syndication, owning budget pacing, testing and reporting
- Run the webinar program end to end
- Partner with Sales to define target account lists and build tiered account-based marketing plays
- Use paid and organic social to reach buyers and generate demand
- Define KPIs and collaborate with RevOps on dashboards
- Stand up new channels and programs, test quickly and scale what works
- Align daily with Sales, SDRs, Product Marketing, Content, Design and RevOps