Paid Media Manager

Skills

About the Role

You will plan, build, optimize, and analyze paid campaigns across major advertising platforms. You will manage targeting, budgets, testing, reporting, conversion tracking, publisher programs, and agency coordination, using performance and commercial data to guide investment decisions.

Requirements

• 3–5 years of hands-on paid media experience
• Experience driving pipeline and revenue through paid advertising
• Campaign-building and optimization experience with Meta, Google Search, Google Display, YouTube, and LinkedIn
• Analytical ability to diagnose performance, design tests, and allocate spend
• Experience evaluating downstream lead quality and commercial outcomes
• Familiarity with Google Analytics, conversion tracking, Salesforce, and marketing automation platforms
• Experience with direct publisher buys, sponsored content, or content syndication

Responsibilities

• Build, launch, and optimize campaigns across Meta, Google Search, Google Display, YouTube, and LinkedIn
• Manage targeting, exclusions, bidding, budget pacing, retargeting, and creative rotation
• Coordinate agency work and evaluate campaign results
• Build and report on audience, creative, messaging, offer, and landing-page tests
• Write ad copy and brief Content and Design partners
• Analyze conversion paths from impression through revenue
• Use platform, website, and Salesforce data to evaluate outcomes
• Validate tracking, UTMs, conversion events, and reporting
• Manage publisher placements, sponsored content, and content-syndication programs
• Recommend where to increase, reduce, or stop advertising spend

Benefits

• Equity
• Medical coverage
• Dental coverage
• Vision coverage
• Paid time off