Social and Multimedia Content Manager

Skills

About the Role

You will own and improve the global social media presence across priority channels. You will develop channel strategies and content calendars, create platform-native multimedia content, and translate complex stories into engaging social-first formats. You will collaborate with global stakeholders, manage approvals and assets, measure performance, and continually optimize content and channel strategy.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 3+ years of experience managing social media for a B2B, technology, robotics, automation, SaaS, or similarly complex brand
• Experience developing social strategy
• Writing, editing, and storytelling skills
• Understanding of social media's role in search, AI, and LLM-driven brand discovery
• Hands-on multimedia skills, particularly short-form video and visual content creation
• Understanding of LinkedIn, YouTube, Instagram, and evolving social behaviors and formats
• Communication and stakeholder-management experience across global teams
• Editorial judgment
• Ability to use performance data to improve content and strategy
• English written and verbal communication skills

Responsibilities

• Own, manage, optimize, and improve global social media presence across LinkedIn, YouTube, Instagram, and other priority channels
• Develop and manage forward-looking social calendars aligned with business priorities, campaigns, customer stories, events, product initiatives, thought leadership, and content programs
• Define channel strategies, content mix, creative approaches, publishing cadence, and audience engagement based on business objectives and performance
• Define, launch, and manage the Instagram strategy
• Identify opportunities based on industry conversations, emerging trends, company activity, and audience resonance
• Create platform-native content for social channels
• Develop short-form video, photography, graphics, carousels, and other multimedia content for social channels and the website
• Capture and produce content at events and around customer, product, employee, and company moments
• Reoptimize long-form content into engaging social-first formats
• Maintain a consistent brand voice and visual identity while adapting content for each platform
• Partner with global and regional stakeholders across Marketing, PR, Product Marketing, Customer Marketing, Events, Sales, and leadership
• Build relationships with international teams to surface local stories and opportunities while maintaining a coordinated global social presence
• Drive initiatives forward, establish next steps, and keep stakeholders informed and aligned
• Manage priorities, approvals, assets, and dependencies independently
• Track channel and content performance against defined objectives
• Use performance data to improve content and strategy
• Test new formats, creative approaches, and content ideas to improve performance and engagement

Benefits

• Bonus
• Equity