Senior Paid Marketing Manager

Skills

About the Role

You will lead paid media programs, using AI to personalize and scale campaigns across social, search, and display channels. You'll focus on account-based marketing and supporting long enterprise sales cycles, partnering with sales and the broader marketing team. You'll optimize targeting, bidding, and budgets, report on ROI and pipeline impact, and manage agency and vendor relationships.

Requirements

• 5+ years of paid marketing experience, including ABM and enterprise-focused campaigns
• Experience using AI to personalize or scale marketing programs
• Strong understanding of enterprise sales cycles and how paid media supports them
• Experience working cross-functionally with marketing, sales, and product teams
• Proficiency with major ad platforms (Google Ads, LinkedIn, Meta, and others)
• Strong analytical skills
• Clear communication and stakeholder alignment

Responsibilities

• Build and manage paid marketing programs across social, search, and display channels
• Use AI tools to personalize campaigns and scale them efficiently
• Develop and execute account-based marketing strategies targeting enterprise accounts
• Partner with sales to support long enterprise sales cycles
• Collaborate with the marketing team to align paid media with brand, content, and lifecycle initiatives
• Set up and optimize targeting, bidding, and budget allocation
• Analyze campaign performance and report on ROI, pipeline, and revenue impact
• Manage agency and vendor relationships

Benefits

• Generous PTO plus company holidays
• Medical, dental, and vision coverage
• Paid parental leave (16 weeks)
• Fertility and family planning support
• Early-detection cancer testing through Galleri
• Flexible spending account and dependent FSA
• Health savings account with company contribution
• Wellness stipend
• Learning and development stipend
• Company-wide and team off-sites
• Company stock options
• 401k
• Equity