Head of Marketing (Cross-Border Payments)
All-in-one Philippine e-wallet and cryptocurrency exchange combining crypto trading with payments, bills, QR checkout, mobile load, and remittances.
Funding history
About Coins.ph
Coins.ph is a regulated digital-asset and payments platform operating under the Coins.ph brand. Its services include buying, selling, and holding cryptocurrency; peso wallets; bill payments; mobile load; QR payments; money transfers; and remittances. The current user agreement identifies Betur, Inc. and DCPay Philippines, Inc. as the entities doing business as coins.ph.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own the marketing strategy for the cross-border payments business, building brand and generating demand across B2B and B2C segments in several markets. You will run integrated campaigns, support product launches, set KPIs, manage budget, lead the team and agencies and work with Compliance and Legal.
Requirements
- 8+ years of marketing experience, including 4+ years in leadership
- Proven track record growing B2B and B2C businesses
- Strong understanding of the cross-border payments landscape
- Hands-on experience with performance marketing, CRM/marketing automation and analytics tools
- Experience marketing across several APAC markets
- Excellent strategic thinking, storytelling and stakeholder management
- Fluent in English; Mandarin and Filipino are a plus
Responsibilities
- Define and run the marketing strategy aligned with TPV, revenue and acquisition targets
- Build brand positioning and messaging
- Develop go-to-market plans for new corridors, products and markets
- Own the full funnel for B2B and B2C
- Run integrated campaigns across performance marketing, SEO/SEM, content, social, email/CRM, events and partnerships
- Build B2B demand generation and ABM programs
- Grow the user base in key remittance corridors through localized campaigns
- Work with Product on positioning, pricing communication and launch plans
- Produce sales enablement material
- Set KPIs and dashboards and optimize based on data
- Manage and allocate the marketing budget
- Build, lead and develop the marketing team and manage agencies and vendors
- Work with Compliance and Legal to meet regulatory requirements
- Represent the company at industry events, media and with partners